Meet Jeremy Roth & Sascha Hillebrand
When Jeremy Roth and Sascha Hillebrand stepped in and took over Schimmels in 2015, they knew that they had big shoes to fill.
Originally started by Tony and Ralphena Schimmel in 1987, the business soon developed a widespread reputation for its fine-quality, European-style baked goods. Little has changed throughout the years with regards to the quality of Schimmels’ baked goods. Jeremy and Sascha are committed to continuing on with this same tradition of attention and care when it comes to its food.
Jeremy and Sascha did make a few minor changes, particularly with regards to the name in order to reflect Schimmels’ evolution in more recent years to a cafe. The entrepreneurs plan to grow and continue to develop the Schimmels name and brand.
The new owners have experienced overwhelming support from the people of Smithers in their latest endeavour. The purchase of Schimmels was simply the next step in their evolution as entrepreneurs. Entrepreneurship, says Jeremy, has been a very natural direction to take. He and Sascha relish the challenges of business ownership and meet each new day head-on.
Smithers too, they agree, has evolved over the years. Its business community seems to have experienced new vitality and fervour, and they are looking forward to being a part of that throughout the coming years.
“Smithers is a great community,” says Jeremy. “Everyone is friendly, helpful, supportive and so much more. We couldn’t ask for anything else!”
Unique. Warm. Exciting.
Schimmels has been a fixture in Smithers since 1987. It is well-known for its European-style baked goods, made from scratch each and every morning.
Schimmels Bakery + Cafe always has a fresh pot of Cherry Hill Coffee on just waiting to be paired with a decadent pastry. You can also stop in for a hearty lunch. Just like its baked goods, all of Schimmels soups are cooked from scratch so be sure to enjoy a steaming bowl along with that delicious fresh bun or sandwich.
Looking for that special wedding cake – talk to the great team at Schimmels Bakery + Cafe! You can even pop in for a loaf of bread to go on your way home from work. Gluten-free options are also available.
Schimmels Bakery + Cafe also caters for special events so be sure to contact them with your bakery needs for you next event – you’ll be glad you did!
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